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Mini Cooper Limousine. Isn’t this an oxymoron?

I haven’t heard any buzz on Loopt in … well, a while. It’s been overshadowed by Foursquare partnership announcements and Booyah funding for some time. But, looks like the Gap is coming to it’s side with a new Gap stores check-in discount program. Starting June 1, Gap has been offering 25% off discount for users who’ve checked into a single store location 2 times (available only on iPhone devices). Every Gap store in the US is participating in this rewards program, which is a huge step for such a big retailer. I think the likely hood of a decent employee training program for such a large retail base is questionable, however. Should I assume that each GAP associate understands location-based app rewards programs now and they would understand what to punch in the register when I show them my iPhone screen and expect $18 off my purchase? If you need a new cardigan or pair of military shorts, download the app and start checking in and let me know..

Gap Rewards Loopt Check-ins With Discount.

/via mochipark.me

A full-size replica of a BMW Z4 roadster made from stone and mortar was spotted in Beijing, China – “comes complete with glass windows and detailed interior also made from stone.

/via Toxel

Expect to see some of your favorite restaurant chain menus appear at your fingertips as you’re browsing for take-out through Snapfinger, the takeout ordering app equivalent to OpenTable. Snapfinger has partnered with some of the 40,000 chain restaurants in the U.S., allowing users to access restaurant menus through a single app. iPhone, Android, and Palm platforms are currently supported with BlackBerry and iPad coming soon. Sounds like a great utility, but it looks like they need to allocate a chunk of the latest $7M funding towards their restaurant partner list and interface design based on iTunes store reviews and 2-star rating.

/via Vator.tv.

Yet another amazing 3D building projection, this time a sweet 3D mapping experience from BMW Singapore where they’ve used two urban buildings in a synced experience to share the JOY is BMW message.

/via Digital Buzz Blog.

Can you imagine selling this one in? One thousand and forty-two brilliant-cut diamonds and five hundred and twenty black spinels set in an 18 carat white gold pendant come together in what must be the world’s most expensive QR code.

The pendant, which retails for approximately $100,000 was created for Piaget, a Swiss luxury watchmaker and jeweler. It took an estimated 200 hours to set each of the gems in this flashy pendant produced in celebration of Piaget Possession’s 20th anniversary. If your QR code reader can get past the bling, it will take you to the manufacturer’s 20th anniversary mobile site

/via 2dCode

Throw some software, a car, large indoor space, web cam, two laptops, LED, projection screen and some geeks together and what do you get? Saatchi & Saatchi New Zealand’s iQ Mouse Project.

Saatchi & Saatchi tuned the vehicle into a fully functional mouse, with tracking, click and drag to create a PR worthy stunt and an actual newspaper ad to support the Toyota iQ, the “world’s smallest four-seater”.

‘The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.

Then, before an exclusive audience, the iQ operated a giant computer to design its own newspaper ad, complete with webcam photo, mouse-drawn logo and a copy line, which was typed using a virtual keyboard. ‘

/via adnews

“Loving these new Vog socks ads. Spiderman eat your heart out!”

/via mochipark.me

A great case study on a campaign that you are truly interested in is always a good find, and this is one that happens to be relevant to all things that I love.

FreshNetworks was the digital agency behind Jimmy Choo’s CatchAChoo campaign. This campaign online and offline tactics tied into a Foursquare scavenger hunt to generate  online conversation and drive Jimmy Choo shoppers to buy buy buy. And guess what? It worked.

Here are some of the statistics:

1. After @CatchAChoo was covered by The Evening Standard, sales of the sneakers in-store increased by 33%.
2. @CatchAChoo campaign increased positive mentions about Jimmy Choo online by 40%.
3. @CatchAChoo was spread from Foursquare, Twitter and Facebook; followers would find them at prestigious venues that fit with brand.
4. 1 in 17 people in London were chasing Jimmy Choo around London! There were 111 checks in 4 weeks, 4,ooo mentions on Twitter! It amounted to 4,000 online participants across Facebook, Twitter and Foursquare.
5. The key insight that made this campaign a success was that Choo realized that  90% of  Word of Mouth conversations were happening offline. They had to keep the strategy simple, as simple is easily forgotten these days.
6. Jimmy Choo sales saw great positive uplift from all the online and offline PR from the @CatchAChoo campaign!

Matt Rhodes (Fresh Networks) gives us a four step guide to building a social media strategy, which worked for Jimmy Choo:

Understand what people are saying
Know what you are trying to achieve
Experiment
Ruthlessly measure the impact you are having

Check out more reviews of the campaign at FashionablyMarketing.Me.