Diesel: Be Stupid
25 Aug
Diesel’s “Be Stupid” ads were published to get some laughs and win over some new Diesel fans. Turns out they’ve got influential NYC fashion bloggers writing them off as “well, really, really stupid” and have actually been banned in poster or billboard form by the UK’s Advertising Standards Authority who claims the ads are unsuitable to be viewed by children, offensive and encouraged anti-social behavior.
In the same season, this very same campaign was then awarded the Grand Prix Lion in the outdoor category at the recent Cannes Lions International Advertising Festival.
Success or Fail?
















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